FLAT HEAD

The FLAT HEAD by AL Gags is his modern take on a legendary fishing lure originally developed in the 1940s by brothers Bill and Maury Upperman. 

This "Old School" lure requires the angler to impart action through the rod tip, rather than simply casting and reeling. The vertically flattened head design increases the lure's side profile while maintaining a low weight and reduces turbulence resulting in more direct strikes. Al has recreated this design and also took it a step further by adding free flowing “Living Rubber” skirting