Al Gagliarducci
Owner/President

Al "Gag" Gagliarducci is known and well respected throughout the East Coast as the inventor of the now famous Whip-it Fish and Whip-It Eels soft plastic lure. Al has a long history in the fishing industry. He has been building and designing custom lures since 1978. (Mambo Minnow, Floating Rattling Popper, Mr. Bunker and many more). Al was one of the first people in the 1970's to put a through-wire into a wooden Needlefish. He was also part of The Great Snow Blitz that happened on Block Island and had many fishing encounters with the late Tony Stetzko, one of Al's very close friends.

Al's passion for making better lures stems from his love of fishing and the knowledge that there is always a little room for improvement. Drawing from his many years of experience out on the water, Al knew he could design a better product that would not only meet his needs, but the needs of avid fishermen and women throughout the county and now the World! Today, Al has a full line of custom lures and you can find Al speaking at fishing shows up and down the East Coast.


Marie Beinvenue 
Co-Owner/Vice President

Also known as Al Gag's better half, Marie is a driving force behind Al Gag's Fishing Lures. Marie is a highly respected medical professional, enjoys spending time out on the water with Al, and has become a very good angler. 




Amy Powell
Product Team


Brooke Fraga

Brooke Fraga
Product Team


 Nicole Gaines

Nicole Gaines
Product Team

 


Jason Lavallee

Jason Lavallee
Product Team

 


Doug Lyons
Product Team


Becca Bradley
Product Team